Announcing Hub 3.0

Yep! The business is evolving and we think you’ll like it a lot. 
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Like any evolution, it’s born of necessity. Anybody who’s got an ear on the rail of the bike industry knows there’s a big change coming down the track; the supply chain being the obvious shake up, where the traditional bike retail model just doesn’t work for us anymore. The “stoke chain” as I call it is less obvious, harder to define (here on this blog anyway) and utterly important right now.
The connection between bike and rider and trail and culture- that’s where we come in.

Outdoor space at the New Hub
Outdoor space at the New Hub

The New Hub isn’t just a shop- I don’t know how to categorize it yet. It’s a hub of community and place to learn new skills and connect with other riders. A place for expertise & advice, and convenience for mountain bikers in the Idyllwild area.

Repair shop at the New Hub
Repair shop at the New Hub

We will be following up regularly as the season unfolds. I’m being a coy about the new offerings, until we have more pieces & players in place. For now, just know we’ll be up & running in the new digs by March 1st.
See you on the shop ride.

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