Yep! The business is evolving and we think you’ll like it a lot.
Like any evolution, it’s born of necessity. Anybody who’s got an ear on the rail of the bike industry knows there’s a big change coming down the track; the supply chain being the obvious shake up, where the traditional bike retail model just doesn’t work for us anymore. The “stoke chain” as I call it is less obvious, harder to define (here on this blog anyway) and utterly important right now.
The connection between bike and rider and trail and culture- that’s where we come in.
The New Hub isn’t just a shop- I don’t know how to categorize it yet. It’s a hub of community and place to learn new skills and connect with other riders. A place for expertise & advice, and convenience for mountain bikers in the Idyllwild area.
We will be following up regularly as the season unfolds. I’m being a coy about the new offerings, until we have more pieces & players in place. For now, just know we’ll be up & running in the new digs by March 1st.
See you on the shop ride.