We’ve recently picked up this line of (excellent) socks in the shop. But not before we them through the ringer.
Back in March, Bryan the sales rep stopped by the shop preaching about “these great socks” that he thought our customers would love. Yeah sure, I told him, I’m sure you’ve got some good socks but we’re already covered on that front with other brands.
He told me his socks were better than what we’d had, and he could guarantee it. Darn Tough socks are guaranteed… for life.
He went on to tell me they’d guarantee the socks against blown out holes in the toes, or the heel for a lifetime. It piqued my interest for sure, and I took him up on an offer to try a sample pair.
Some time passed. A bunch of it. I liked the socks, so much so that I’d begun rotating them though my wash cycle as fast as possible, just so I’d be able to wear them again sooner. I saved them for the Saturday shop rides, and any other big rides I was going out on… scouting runs, bike pack trips, even a few days on the Stagecoach 400. They’d more than proven themselves in terms of comfort, moisture wicking, and durability.
So we decided to bring them in to the shop. For you, our beloved customers. They’re priced on par or maybe just a teeny bit more than the leading high end sock brands. If you’re like me, you may likely switch your entire wardrobe over to Darn Tough socks. Should the need arise, you can bring them here to the shop for warranty replacement. For socks! (I still can’t quite get my head around it)
Here’s to fall, and comfy feet. See you in the shop.