I’m very excited about the direction our shop is taking and want to share a little, maybe even get on my soap box.
Our shop has a touch of the feminine. I’ve always enjoyed riding with men, but the companionship of gabbing with the girls on a women’s ride fills a very important role for me. I also think that getting everyone on bikes is positively affected by getting women out.
I read a great article on scientificamerican.com this week about the gender differences between men and women on bikes. Women want safe bike routes and want them to be practical – like to get to the grocery store, or the park with a kid in tow. So, when we design our communities with these needs in mind, the bike routes and lanes become friendly to all – from beginners to avid riders.
“An emerging body of research suggests that a superior strategy to increase pedal pushing could be had by asking the perennial question: What do women want?”
Beyond making our communities a good place to ride a bike, I have bonded with so many women over a ride and there are many things in our society that pit women against each other, and cycling can do the opposite, if we allow it.
This is why we have women’s rides on Sunday (leaving the shop at 9am.) We are building an army! How many towns this small have women’s rides… not many that I’ve been to, but we are setting a new standard. I am also trying to get going with spin classes in the mornings, but that’s still a little ways off. Women have crazy schedules. They have kids, they have jobs, and often don’t take the time for themselves. Well, this is our healthy way to get together and better ourselves. So, for now, join us on the rides and we’ll have details of the spin classes pretty soon (could just be for bad weather days… not sure yet.)
One other issue that we’re addressing with our shop is women’s apparel and cycling goods. We currently have many different women’s t-shirts in stock and some wonderful bags made by my girlfriend, Maria and her mom Sue at Wyoming Rose Boutique. When we have a little more inventory, you can be assured that we will have at least equal representation for women’s technical wear and definitely lots of women’s accessories.
My goal is to be the HUB of women’s cycling in the area and we’re off to a great start.