FOR IMMEDIATE RELEASE
Siren Bicycles ‘Teams’ with World Bicycle Relief;
Endurance MTB Brand Finds New Home in Tucson
TUCSON – (JANUARY 19, 2009) – Siren Bicycles, a boutique builder focused on the endurance mountain bike market, has partnered with World Bicycle Relief to field Team World Bicycle Relief-Siren for the upcoming season. The team will be aboard production softail Song SL bicycles, riding to raise awareness of World Bicycle Relief’s programs and mission.
“This is a fantastic opportunity to showcase the work of World Bicycle Relief,” said Siren Bicycles founder Brendan Collier. “Siren is all about seeing the bicycle as a sustainable mode of transportation, and World Bicycle Relief is dedicated to providing bicycles in support of healthcare, education and economic opportunity.”
Collier also announced the move of Siren Bicycles to Tucson, Arizona, where design and production facilities will relocate to the Arizona Sash & Door Building. The location in central Tucson offers space for all fabrication of both production and custom/semi-custom frames.
The partnership with World Bicycle Relief is part of the organization’s “Grassroots” campaign, in which athletes and teams support its work by serving as ambassadors. “Teams like World Bicycle Relief-Siren are out there every day, on the roads and trails, raising awareness,” according to Katie Bolling, head of the Grassroots program. “Using our logo on their jersey and with our educational materials, individuals and teams can speak knowledgably about our work in underdeveloped regions of the world.”
The team consists of Pro endurance racers Dan Brennan, Todd Carpenter, Brad Majors and Chris Strout, and amateurs Craig DeAmbrose and Stephen Janes. Between them, the riders have scored several top results in recent seasons, including a podium and several top-10s in the 24-Hour National Championships; national and regional wins in 12- and 24-hour events; and strong finishes in National Ultra-Endurance (NUE) races.
For 2009, the team will open the season at the 24 Hours in the Old Pueblo, near Tucson, and will go on to contest national and regional races including several NUE events and the 24 Hour National Points Series.